General Social Media Marketing Statistics for Businesses

Since social media marketing is continually evolving, so should our knowledge as marketers. The following list consists of the general social media statistics that you don’t want to miss in 2019!
There are approximately 3.4 billion active social media users worldwide
The total number of active mobile social media users is almost 3.2 billion which implies more people can access social media on the go
90% of social media users try to reach out to brands or retailers
In the United States, 77% of people own at least one social media profile
135 minutes are spent on social media every day by global internet users
Youtube, Instagram, and Snapchat are the most popular social media platforms among teens
Google is shutting down Google+. The main reason behind this is the security breach, and the low engagement rates - 90% of visits lasted < 5 seconds